Helping brands create future paths.

Client //
Laird StandUp

Project //
Brand Logo Development

Details //

There is no doubt Laird Hamilton is a legend in Surf and pioneer in Stand-Up. When the word was out that he was going on his own and starting his own brand, it just made sense. This identity project let us explore the always-inspiring classic surf aesthetic, while at the same time, help define a legendary icon.

Detail // Brand Identity & Platform

Detail // Business Card Mock Ups

Detail // Product Catalog

Detail // Board Product Spread

Detail // Carbon Paddles

Detail // SUP Board Collection


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